Sharing Economy
Illustration, Graphic and Layout Design
This brochure introduces the future of the sharing economy. As finance is usually a serious topic for most people, I want to use illustration to grab people's attention, implying the action of the sharing economy with a koala staying in a kangaroo's pouch, for example.
試圖提升使用者的便利性
Problem & Solution
試圖提升使用者的便利性
Problem & Solution
試圖提升使用者的便利性
Problem & Solution
A booklet for David Bowie. The concept is to show his diverse fashion and music style throughout his life.
The Beaver's Vacation
State Identity Design , 2018 , concept project
State identity introduces and promotes Oregon, USA.
The goal of this project is to tell a story of Oregon that connects to the audience.
The Beaver's Vacation
State Identity Design , 2018 , concept project
State identity introduces and promotes Oregon, USA.
The goal of this project is to tell a story of Oregon that connects to the audience.
CHANEL
OMG GMO
CHANEL
This is a counter unit design concept for Les Eaux de Chanel Paris - Venise, freshness fragrances which are inspired by Gabrielle Chanel's trip to Venice. I use a gondola to show the fluidity of the fragrance, the bird and the couple to enhance the dream of romance.
This is a counter unit design concept for Les Eaux de Chanel Paris - Venise, freshness fragrances which are inspired by Gabrielle Chanel's trip to Venice. I use a gondola to show the fluidity of the fragrance, the bird and the couple to enhance the dream of romance.
Self-kit is a portrait of myself.
Keywords: Free-wheeling, red, lips, Bodoni, drowning, swimming, design, museum.
Visual presentation design
Visual presentation design
Magazine cover design
Lighter & Darker
A booklet for David Bowie, one of the most influential singer and actor all over the world.
The design concept is to show his diverse
fashion and music style through out his life.
Brand Identity Design
Team Projet
Packaging Design
Lighter & Darker in an exhibition inspired by the High Line in New York City. I used the photography, invitation, and poster to encourage viewers to experience the process of going from down the street, on the staircase and up to High Line.
Lighter & Darker in an exhibition inspired by the High Line in New York City. I used the photography, invitation, and poster to encourage viewers to experience the process of going from down the street, on the staircase and up to High Line.
OASIS
Revel is a sharing electric moped app for
users to book and ride the moped from place to place.
Revel makes traveling more convenient, entertaining, and global friendly.
Users could now find Revel in NYC, Brooklyn, Washington DC, Austin, Oakland.
Revel is a sharing electric moped app for
users to book and ride the moped from place to place.
Revel makes traveling more convenient, entertaining, and global friendly.
Users could now find Revel in NYC, Brooklyn, Washington DC, Austin, Oakland.
Revel is a sharing electric moped app for
users to book and ride the moped from place to place.
Revel makes traveling more convenient, entertaining, and global friendly.
Users could now find Revel in NYC, Brooklyn, Washington DC, Austin, Oakland.
Revel is a sharing electric moped app for
users to book and ride the moped from place to place.
Revel makes traveling more convenient, entertaining, and global friendly.
Users could now find Revel in NYC, Brooklyn, Washington DC, Austin, Oakland.
Revel is a sharing electric moped app for
users to book and ride the moped from place to place.
Revel makes traveling more convenient, entertaining, and global friendly.
Users could now find Revel in NYC, Brooklyn, Washington DC, Austin, Oakland.
Revel is a sharing electric moped app for
users to book and ride the moped from place to place.
Revel makes traveling more convenient, entertaining, and global friendly.
Users could now find Revel in NYC, Brooklyn, Washington DC, Austin, Oakland.
Revel is a sharing electric moped app for
users to book and ride the moped from place to place.
Revel makes traveling more convenient, entertaining, and global friendly.
Users could now find Revel in NYC, Brooklyn, Washington DC, Austin, Oakland.
Lighter & Darker in an exhibition inspired by the High Line in New York City. I used the photography, invitation, and poster to encourage viewers to experience the process of going from down the street, on the staircase and up to High Line.
OR is a mascot that leads the viewers to the beaver's vacation. OR represents hard workers in any field that deserve a relaxing vacation in Oregon.
The Beaver's Vacation
State Identity Design , 2018 , concept project
State identity introduces and promotes Oregon, USA.The goal of this project is to tell a story of Oregon that connects to the audience.
The Ads above targets those who deal with numbers.
I love numbers, especially 3.14 (pie) !
The slogan calls out those who work hard
need a relaxing vacation.
Problem to Solve
How to promote Oregon,
which is already an amazing place to visit?
Research
Oregon located on the West Coast of the United State. Right between Washington and California.
It is famous for its diverse landscape such as ocean, volcanoes and evergreen forests. The origin of the name "Oregon” is still debated, but one of my favorite explanations is from American poet Joaquin Miller who mentions that Oregon comes from Portuguese Ouve água, who means listen to the water.
Columbia River Gorge is one of 7 state wonders that are highly recommended for people to visit. Cater lake is known by its deep blue color water, the Painted Hill is famous for its colorful layers. You can go rock climbing at Smith Rock. Horseback riding in The Wallowas, surfing at the Oregon coast, skiing at Mt. Hood, which is a volcano that hasn’t erupted for a decade.
Culture-wise, Oregon has lots of different music festivals all over the state. Oregon is a bike-friendly state and there are lots of craft beer stores and independent coffee shops. Visitors can enjoy delicious mushroom dishes and marionberry pie.
Oregon= The Beaver's State
The beaver is not only a cute animal that loves to live bedside stream and mountains. The beaver was Oregon's important economic resource in the early 19th center. People used beaver fur to make fashionable hats. Moreover, the beaver is also one of the most hard-working animals in the world, which made Oregon resident admire. The beaver's character is idolized by judges, accountants, freelancers, entrepreneurs, and all of us who works hard every day.
Strategy
Tell a story about Oregon that connects to the viewers.
Individuals in any field who work hard daily, and need a break to enjoy the beauty of nature and life.
Target Audience
Big Idea
THE BEAVER'S VACATION
